Ruff Ryders Lifestyles is not just a motorcycle club, car club, or vest wearing organization. Ruff Ryders Lifestyle is an attitude and a frame of mind. Its members are determined to represent their RR family in a positive, motivating manner. Some represent through stunting, racing, building show cars/bikes, or even by fitness or urban swagger… but every Ruff Ryder Lifestyle member wearing the RR brand represents his/her family with pride, poise and attitude. Membership does not make the member; the member makes the RR brand by representing his/her family in a way that continues the initial vision of the founding siblings. The RR soldier is physically and mentally fit, displays urban swagger, rallies around extreme sport, and uplifts not only his/her family, but the worldwide community. The RR soldier is the epitome of strength, confidence, pride, and integrity. By uniting individual efforts, Ruff Ryders Lifestyles has built a strong, cohesive organization that positively impacts the lives of families and communities. The organization's success is based on the depth of commitment, vision and confidence of its members.